Saturday, January 29, 2005

Moving pictures

While traveling on the T between Harvard Square and Central I noticed a mini-movie running outside the windows of the train as it moved through the tunnel. It's an advertisement for Target with people moving around. I think at one point someone dives into a pool. It's like you took the pages from a flip book and mounted them on the walls of the tunnel. The movement of the train makes the book play. I thought the effect was pretty cool. The other people on the train either didn't notice or didn't find it interesting. Am I a target audience of one?