Monday, April 10, 2006

Macintosh Ads Circa 1984

When Apple announced Boot Camp to allow Windows to be installed on Intel Macs, I thought back to Apple's early Macintosh advertising campaigns comparing Macs to IBM PCs. GUIdebook has collected the earliest Macintosh print ads from 1984 including the advertising copy. This passage is particularly amusing:
At Apple, we only have one rule:
Rules are made to be broken.
Take "Thou shalt be compatible with IBM?" for instance.
We decided there was something more important than building a computer that's compatible with another computer.
Namely, building a computer that's compatible with people.
I guess now it's finally time to be compatible with other computers — except PCs are no longer made by IBM. And in fact, the move to Intel was actually a move away from IBM technology. (Via Gizmodo)
posted by Bob at 4/10/2006 11:00:00 PM  | | digg | del.icio.us | reddit